Things-You-Never-Knew Content Marketing

“Time to take a look at how amazing (and a bit freaky!) we all are,” says Patricia S. Daniels of National Geographic. And we want to do this why? To: 1. discover healthy living 2. improve function 3. explore the latest discoveries. The special issue offers no fewer than 100 things you never knew”, in the form of “tidbits” of information about the human body..

Things-you-never-knew tidbits are super-valuable when it comes to content marketing. For one thing, tidbits showcase the knowledge and expertise of the business owners or practitioner, while at the same time softening the effect of any strong opinions expressed in the article or blog.

In content writing, word tidbits and tag lines are both designed to help readers remember something– a concept, a company, a product, a service. But, while a tag line may be catchy, even memorable – it’s pure advertising, revealing little to nothing about product or service, the company or the experience in store for the buyer. The right word tidbit in contrast, can capture the sense of the owners and how much those owners care about continuing their decades-long relationship with customers.

The “things-you-never-knew” concept is successful because it relates to the fact that web visitors tend to be curious creatures, particularly when it comes to testing their own knowledge and learning more about themselves. In fact, “self-tests” tend to engage readers and help them relate in a more personal way to the information presented in a blog or other marketing content On the other hand, online searchers are looking for more than just information; they need perspective. Yes, the National Geographic issue is designed to help readers become aware of these fascinating details of bodily function, ls, they need help discovering what to do about those details in order to achieve a more healthy lifestyle.

Business blog posts, for example, much like those individual things-you-never-knew pieces in National Geographic, should be designed to spark reader curiosity, playing on our natural desire to self-test, then offer technical information “in chewable tablet form”.