Entries by Rhoda Israelov

Simplifying the Complex in Business Blog Posts

“It’s tempting to want to explain everything. It’s also hard to know what to throw out,” observes Dane of digital  accomplice.com. Dane is talking about video, but the same simplify-the-complex is certainly a guideline for all of us business blog content writers. Of course, with blog posts far less expensive to produce than videos, it’s […]

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Blogging the Specialness

“What makes No. 2 pencils so darn special?” ask the editors of Mental Floss: the Book, noting that “The No.2 is definitely No. 1 in the pencil market. Answering the question of what makes ANY one product or service, ANY one business or professional practice special – well, that’s the job description for any freelance […]

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