Entries by Rhoda Israelov

Tying Blog Content to Top Topics

“To have a fair idea what people are searching online can make or break an online business,” says Ashish Paliwal. Even though today’s most searched topic won’t be what’s talked about tomorrow, he adds, knowing what’s popular definitely gives you an edge. Sex (no surprise) has always topped the search popularity charts, with health, celebrities, […]

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Answer/Ask Blogging for Business

Online readers with specific how-to or what-to questions can find an array of possible answers on an array of sites such as Ask.com or Yahoo!Answers. We blog content writers, though, should go quite a few steps beyond that who-knows-anything-at-all-about-this-topic format, I thought, having come across the “Now What?!?” page in Real Simple Magazine. Actually, I […]

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But-What-If Blog Post Writing

Ironically enough, it was in Discover Magazine that I discovered an article that can serve as a model for effective business blog posts. :”The Revolutionary Rocket That Could Shuttle Humans to Mars” uses four steps that blog content writers might follow: Step One: Describe the issues facing your potential customers, showing you understand the challenges […]

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The Focus Group Function of Business Blogs

Focus groups are the most widely used qualitative research tool, according to the Market Research Association, and with good reason. “They foster fruitful  Problem? Yes. Focus groups can be messy. “Moderators have to contend with competing personality types, including dominant or reticent participants, and the dangers of “group think’.” The Market Research Association isn’t the […]

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