On watch for OPW (Other People’s Wisdom) that can help the business blog content writers I train do a better job for themselves and their clients, I found quite a number of posts on the topic of blog post headline Do’s and Don’ts. As a result, I’m devoting this week’s Say It For You posts […]
“We really need to stop messing them up,” warns Ginny Soskey of HubSpot, referring to blog post headlines, because those headlines are “so crucial to our content’s success.” Always on the prowl for OPW (Other People’s Wisdom) that can help the business blog content writers I train do a better job for themselves and their […]
Part of expecting the unexpected should include a crisis communications plan, advises Christine Birkner of Marketing News. Every so often, quick responses yield marketing gold, Birkner explains. She tells the story of how, when a blackout at the New Orleans SuperBowl left football fans waiting for play to resume, the Oreo Cookies marketing team quickly […]
I like tidbits as well as the next gal. In fact, I find, online readers have a natural curiosity, particularly when you offer information related to a query they’ve already typed into a search bar. That’s why little-known facts and statistics make for good business blog fodder. Generous sharing of tidbits can help a business […]
“Here it is,” declares Karen Berner of Delish: the crème de la crème of food bloggers, proceeding to offer a sentence or two about no fewer than 100 food-related blogs. Since I love to cook, I of course enjoyed meandering through the food blog list, with side trips into quite a number of Berner’s selected […]
Follow us online!