Although retired from my 27-year long career as financial planner, I continue to attend meetings of the Financial Planning Association. I’m devoting this week’s Say It For You blog posts to concepts discussed at the most recent FPA meeting that I think are worth the attention of us Indianapolis blog writers. Gamma is the third […]
Just as is true in newspapers, business blogs can contain different types of stories and different types of headlines, l explain in corporate blogging training sessions. I found examples of three different title types in Discover Magazine’s May issue. One category, like newspaper headlines, simply conveys what content readers should expect to find in the […]
The Ivy Tech Community College textbook by the name of “Breaking Through College Reading” has some interesting things to say about how, in newspapers, news stories are treated differently from feature stories. Like newspapers, business blogs can contain “news story” posts and “feature story” posts, and I thought the explanation given in the text could […]
Leafing through an Ivy Tech Community College textbook by the name of “Breaking Through College Reading”, I noticed an exercise designed to teach students how to become better readers by differentiating among topics, main ideas, and supporting details. Since, as blog content writers, one big challenge we face is selecting the best title for each […]
This week I’m devoting my Say It For You blog posts to poor headline prevention tips collected from many different sources. As Ginny Soskey of HubSpot so aptly put it, headlines are so crucial to our content’s success, we really need to stop messing them up. Earlier this week, I discussed Bait-and-Switch, Over-Promise-and-Under-Deliver, and Stale-Conclusion […]
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