“But everybody’s doing it!” was never a successful pitch when it came to Mom letting me do something back in school days. And, frankly, “everybody’s doing it” isn’t a very good reason for starting and maintaining a business blog, either. Business owners, I find, start blogs (or have me start one for them) for different […]
“Out of news feed, out of mind,” quips Reader’s Digest in “Updated Sayings for the Digital Age.” The point, so crucial for business owners and professional practitioners to understand, is that nowadays it’s only recently updated information that is likely to impact the success of their online marketing. That’s because reality in the digital age […]
This week’s Say It For You business blog posting lessons are based on the secrets and shortcuts Geoffrey James shares in his book Business Without the Bullsh*t . In a way, James’ entire book showcases a point I often stress in corporate blogging training sessions – whether you’re blogging for a business, for a professional […]
Just one of the 49 secrets and shortcuts Geoffrey James shares in his book Business Without the Bullsh*t is how to use the Pareto Principle to prioritize your to-do list. (You remember Pareto’s concept – 80% of your results come from 20% of your actions.) Couldn’t help recalling the Say It For You video I’d […]
It’s always nice when someone more famous than you says exactly what you’ve been saying for a long time, and author Geoffrey James, in his book “Business Without the Bullsh*t”, did exactly that when he advised, “Don’t blog unless you’re a natural.” James starts off by pointing out a fact of the universe: “Almost everybody […]
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