“Transform personal experience into powerful fiction, and you’ll tell stories like no one else can,” advises Chitra Benerjee Divkaruni in Writer’s Digest. Perhaps blogging for business isn’t about fiction, but successful content writing for blogs is all about the power of stories. (In Divkaruni’s own novel, nine characters are trapped by an earthquake in a […]
I keep reminding content writers that blogs are not ads, not even advertorials. Still, a lot of smart marketing goes into ads, and some of that same smart thinking can be used in writing content for business blogs. You’d expect stuff associated with Harvard to be on the smart side, and sure enough, I found […]
“Comedy relieves you. A lot of times, we think we’re the only people bothered by certain things. Then you hear a comic say “Don’t you hate it when…” And it’s “Oh, my God! Of course!”, observes Fred Willard in Esquire. Blogging, believe it or not, can offer that same relieving effect for readers. In creating […]
“For an unlikely selfie, visit the Four Corners Monument, the only point in the United States where four states converge,” suggests Alison Caporino in “A Quirky Tour of the U.S.A.”. The monument itself is in Arizona, she explains, but Colorado, New Mexico, and Utah meet at that spot as well. Since, at Say It For […]
One sure-fire strategy for idea-generation is what I call “reading around”, scouring other people’s blogs and articles, magazine content, and books. “Learning around”, I teach newbie content writers, means staying alert for tidbits and teaching tools (after all, what is a blog if not a teaching tool?) to keep fresh ideas flowing for your business […]
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