Entries by Rhoda Israelov

The One-Amazing-Thing Blog Post

“Transform personal experience into powerful fiction, and you’ll tell stories like no one else can,” advises Chitra Benerjee Divkaruni in Writer’s Digest. Perhaps blogging for business isn’t about fiction, but successful content writing for blogs is all about the power of stories. (In Divkaruni’s own novel, nine characters are trapped by an earthquake in a […]

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What a Smart Blog!

I keep reminding content writers that blogs are not ads, not even advertorials. Still, a lot of smart marketing goes into ads, and some of that same smart thinking can be used in writing content for business blogs. You’d expect stuff associated with Harvard to be on the smart side, and sure enough, I found […]

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Don’t-You-Hate-It-When Blogging for Business

“Comedy relieves you.  A lot of times, we think we’re the only people bothered by certain things.  Then you hear a comic say “Don’t you hate it when…”  And it’s “Oh, my God! Of course!”, observes Fred Willard in Esquire. Blogging, believe it or not, can offer that same relieving effect for readers. In creating […]

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Eating Around for Business Bloggers

One sure-fire strategy for idea-generation is what I call “reading around”, scouring other people’s blogs and articles, magazine content, and books. “Learning around”, I teach newbie content writers, means staying alert for tidbits and teaching tools (after all, what is a blog if not a teaching tool?) to keep fresh ideas flowing for your business […]

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