Improvement is always possible, was the guiding principle behind the communication system developed by family therapist Virginia Satir. Satir felt that if we became more alert to others’ body language, we would be better able to deal with them and turn conflicts into win-win situations. The Five Positions refer to body language that conveys the […]
Just after I’d posted Monday’s Say It For You blog urging blog content writers to use humor with caution, my friend George shared the following link to what he calls “a truly original ad”. George was right, I think you’ll agree – the video really got me laughing – and thinking… WAIT! Before you click, […]
“It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company,” observes Jason Miller of Social Media Examiner. “Just because your company is serious doesn’t mean all marketing has to be,” he adds. As a corporate blogging trainer, I must admit I was […]
Plan. Shop. Cut. Sew. These are the four steps in a practical plan McCall gives quilters. Plan. That’s the real secret behind corporate blog writing sustainability. At the very outset of the blogging initiative, define a few basic “leitmotifs” or themes to form the backbone of your writing, including beliefs you hold about your industry […]
“The best way to find out if a school is a good match for your student and your family is to visit the school in person.” Great-Schools.org offers a list of questions to ask at the next open house: Does this school have a particular educational philosophy or mission? For blogs to be effective, they […]
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