Entries by Rhoda Israelov

Change Has Got Blog Writers in a Bear Hug

Back in 2005, when blogging for business was a fairly newly new thing, The Businessweek cover story was titled “Blogs Will Change Your Business.” Now, just one week ago, the now Bloomberg Businessweek comments: “Go ahead and bellyache about blogs.  But you cannot afford to close your eyes to them, because they’re simply the most […]

Facebooktwitterredditlinkedintumblrmail

Using Business Blogs to Tell How and Why

There are two types of big questions, remarks @jessanne, editor of Mental Floss magazine. There’s the really, really big kind, the philosophical questions Plato fretted over, and then the ones we’re driven to Google to find out. These “how?” and “why?” questions are at the very heart of blogging for business. Online searchers arrive at […]

Facebooktwitterredditlinkedintumblrmail

Better Business Blog Posts Emphasize the Positive

“The tape guns are not for customer use!” was the headline on the poster my National Speakers Association colleague Todd Hunt saw in his local UPS store. There was more text on that sign, Hunt reports: “For liability reasons, it is prohibited for customers to use our industrial tape guns.  If you need something taped […]

Facebooktwitterredditlinkedintumblrmail