Entries by Rhoda Israelov

Business Blogs Can Be Sporks or Foons

There’s more than one important way in which small business owners’ or professional practitioners’ business blogging efforts can have a disproportionately large effect on their marketing results. Blogs, in other words, can be sporks. A spork, you remember (sporks can also be called “foons”) is an eating utensil that combines the scoop of a spoon with […]

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A Hopeful Note on the Future of Business Blogs

“What’s the future of blogging?” is the intriguing question posed by Scott Yates of Hubspot. Yates admits he doesn’t know about blogging a hundred years or even twenty years from now, but he’s pretty confident that in the near future, blogging will be more important than ever for businesses.  (“Whew! Glad you said that, was […]

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What Makes for High Quality in Business Blogs?

Everyone seems to agree that providing high quality online content in the form of blogs matters. But just what makes for “high quality” when it comes to blogging for business? “A good blog requires persistence and a high frequency,” says Marcus Taylor in socialmediatoday. “Those things aren’t created by tools,” he reminds us. “They’re created […]

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Tracking Changes in Blogging for Business

Blogs changed everything – if not in the way we expected, is the UK newsman Daniel Hannan’s intriguing observation. But for us freelance Indiana blog content writers, have things really changed that much over, say the seven and a half years that I’ve been on the business blogging scene? Yes and no, would be my […]

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The Ghosts of Business Blogging Past and Present

Changes are happening, have been happening, and will be happening. This week I’ve been thinking a lot about the changes that have taken place in the world of business blog content writing.  Google has been changing its algorithms as frequently as we change underwear, it seems, and that has meant we’re learning to write with […]

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