One meaning of the term “expletive” is swear word, and most business content writers, very sensibly, wouldn’t dream of including offensive language in a marketing message. There’s another meaning, however, for the term “expletive”, and while that one’s not nearly as likely to offend readers, Writers’ Digest still advises avoidance. A syntactic expletive is a […]
“If you buy new tires, put them on the rear side,” begins a truly great blog post by Allstate Insurance. Mind you, I‘ve been a customer of an Allstate competitor for 40+ years, but I know a good business blog post when I read one. I applaud six important things about Allstate’s “New Tires […]
One of the givens for us content writers is that people are online searching for answers to questions they have and for solutions for dilemmas they’re facing. I really believe that blog writing for business will succeed only if two things are apparent to readers, and in the order presented here: 1. It’s clear you […]
For novelists, a lot goes into their title. It’s how they relate to their work-in-progress, their baby, for months to come, observes WritersDigest.com . We blog content writers, of course, aren’t given months to agonize over the title of any one blog post. Still, titles are crucial in capturing the interest of both search engines […]
Often, writers will do interviews to gain background information for an article or a novel, and WritersDigest.com offers a great list of questions to get those interviewees talking. The answers to those questions, I think, make for exactly the kind of content most likely to humanize business blog posts, revealing the real people behind the […]
Follow us online!