“In today’s world, your customers have access to tons of information, they are super busy, and they are overwhelmed,” says Jim Keenan of A SalesGuy.com. “They want to know that you and your organization can teach them something. If you can’t, they’re not interested.” Whatever your business or profession, there’s no end to the technical […]
As in the old adage about skinning cats, there are many different ways the same information can be presented in different business blog posts. In fact, at Say It For You, I’m always on the lookout for different “templates”, not in the sense of platform graphics, but formats for presenting information about any business or professional […]
Should employees be required to write blog posts? is the question posed by Marcus Sheridon of SalesLion.com. After all, Sheridan points out, one goal of content marketing is to produce as much content as possible, so the more hands are put to the task, the better. And, since content that answers consumers’ questions is the […]
In blog marketing, I’ve found, getting things right often follows noticing things that are already right, then applying those techniques to our own business needs. Case in point: the “Who’s Who @the Federation” page in the magazine from Jewish Federation of Greater Indianapolis. In corporate blogging training sessions, I like to stress how important it […]
On Mondays, I’ve been serving as a tutor in the Ivy Tech Learning Lab, and just the other day, I found a treasure there I knew I had to share with business blog content writers. That “find” was a little paper-back book called Study Skills Strategies, by Uelaine Lengfeld. On page 2 of the book […]
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