Entries by Rhoda Israelov

Getting Readers to Ask the Five Whys

Until they can justify the return on investment from building a training program, most companies generally do nothing, observes Eric Ries in his business book “The Lean Startup”.  Instead of going all-out, business owners opt to do nothing. Individual consumers generally make the same “inaction” choice when faced with the overwhelming amount of information available […]

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Blog Category Analytics Provide “Pull”

Lean production solves the problem of inventory with a technique called “pull”, explains Eric Ries in his business book “The Lean Startup”. Rather than having the business carry large inventories of many different items, manufacturing and shipping is done on an “as needed” basis. When a unit is used or sold, that creates a “hole” […]

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From Meet to Exceed in Blogging for Business

“The first step in exceeding your customer’s expectations is to know those expectations,” observed marketing consultant Roy Hollister Williams. It’s a simple and very hard fact, says Ross Beard in “The Complete Guide to Customer Expectations”. “You need to know who your customers are and what they want.” Nowhere does that principle hold truer, I’d […]

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