There are four types of omelets, Course Hero explains: American style, French Style, Frittata, and Souffle. Interesting information, I thought, but Upfront Magazine’s article “Good Eggs: 5 Ways With Omelets” is a better example for my blog content writers. Why? The Upfront piece went beyond providing information to readers, offering ways they can put that […]
If I’ve said it once, I’ve said it dozens of times in this Say It For You blog – blogs are not ads. Still, always on the prowl for good ideas, I happened upon a full page ad (for sleep chairs, of all things!) that could actually serve as a model for us blog content […]
In “Stage a Home That Sells”, AARP’s Upfront/LIVE magazine is talking about appealing to young couples when selling real estate, but what I noticed is that three of the recommendations listed under “What Buyers Want” are made to order for blog content writers, no matter what the product or service we’re marketing: “Buyers want a […]
“Reading fiction, it seems, could be a way to break old habits and unlock more effective, empathetic marketing,” Carina Rampell of the Content Marketing Institute observes, quoting William Faulkner. (Good news for me; since the pandemic stay-at-home thing began, I’ve worked my way through some 18 different novels!) Like all writers, marketers have a lot […]
No surprise – a special research study conducted for the Journal of Financial Planning on ways planners communicate with clients showed that, in most categories, more communication is better. But exactly what kinds of communication matter most? As Evan Beach, CFP® reports in the article, several different types of communication were examined: 1. Educational pieces […]
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