Anybody can become a better communicator, a better storyteller, says Carmine Gallo, author of “the Storyteller’s Secret.”. Tell more personal stories, he advises. Unfortunately, he laments, most of what we read and hear is 99% facts and 1% story. “I say, turn it around”, Gallo urges. In the 1960’s, a Canadian anthropologist studying hunter-gatherer […]
DORIS Research, I learned in the Indianapolis Business Journal, uses design thinking to organize workplaces. As a blog content writer and trainer, I particularly liked two suggestions DORIS founder Samantha Julka offers for being “more designerly” 1. “Spend time thinking about people. Think about how they would react or feel about the action you are […]
Blog post titles have two seemingly contradicting jobs to do – arousing readers’ curiosity while still assuring them they’ve come to the right place, I’ve often explained to blog content writers at Say It For You. Sometimes, in either the title or the body of a post, “misdirection” adds humor. I remember Jeff Fleming of […]
Most businesses are good at 95% of what they do, says billionaire restaurateur and hotelier Tilman Fertitta in his newest book Shut Up and Listen. It’s the remaining 5%, he says, that determines whether the business excels or not. That 5% is the difference driver or tipping point, the author explains, offering examples from restaurant settings. […]
“Including one, or a combination of certain aspects can generate higher opt-in,” Ryan Duss and Russ Hennesberg explain in the book Digital Marketing for Dummies. Those important aspects include: a promise an example a shortcut a solution There’s a big caveat – these will work only if they are specific, the authors caution. Generic or […]
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