In recent months, the word “contagious” has certainly taken on frightening meaning. But in his book Contagious, Jonah Berger explores ways to create contagion around good ideas, products, and services. “Regardless of how plain or boring a product or idea may seem,” Berger says, “there are ways to make it contagious.” Every one of Berger’s […]
“Let’s face it. For most of us, business blogging is hard,” admits Mark Pridham of Canada-based the pridhamgroup.com. “Coming up with new ideas, doing the research, and then doing the actual writing are all big pieces of it. It takes time, patience, strategy, consistency and perseverance,” Pridham adds. With social media being all about social […]
“There are two ways to “feed the content monster”, Guy Kawasaki and Peg Fitzpatrick suggest in their book The Art of Social Media: Content creation Content curation (finding other people’s good stuff, summarizing it and showing it) However you’re finding – or ”birthing” your content, the authors tell us, there are dictates to follow: Be […]
“When you sit down for a meal, most people don’t expect to eat dessert first. And when you sit down with a book, you don’t expect to know the ending before you start reading.” So begins the intro to Sherry Deutschmann’s business book Lunch With Lucy. Nevertheless, Deutschmann, founder and CEO of Letter Logic, Inc. […]
“When asking ‘What do you want?’ you are seeking an answer that is very specific and positive. ‘I don’t want . . ‘” is not something for which you can coach,” explains Laura Poole, author of the book Perfect Phrases for Coaching Employee Performance. How can that coaching insight apply to the content we […]
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