At Say it For You, we’re keenly aware that positioning a client in the market is all about using words and images to carve out a spot for them, over time, in the competitive landscape. Does continually providing fresh, new content in a company’s or a practice’s marketing blog accomplish differentiation in the mind of […]
Contrast is critical to holding an audience’s attention, Nancy Duarte advises professional speakers in her book Resonate. To demonstrate that point, Duarte points to California Institute of Technology physics professor Richard Feynman. In teaching, Duarte explains, Feynman moves back and forth between fact (mathematics) and context (history). In blog content writing, with the goal being […]
“Every 55 seconds someone in the US develops the disease,” Jason Abady, community engagement manager for the Central Ohio Alzheimer’s Association, let our audience know. In fact, I thought later, Abady had used this one simple but startling statistic to engage his audience. Abady’s presentation confirmed a long-held belief of mine: nothing speaks quite as […]
With all this staying at home dictated by the COVID-19 situation, I’m particularly grateful for the TV game show Master Minds. Of course, at Say It For You, I’ve long touted the advantages of using trivia in blogging for business. Trivia can help spark curiosity and interest in readers, at the same time helping […]
When it comes to blogging for business, trivia is hardly a trivial matter. There are four basic ways in which trivia can be used as blog content writing tools: defining basic terminology sparking curiosity about the subject putting modern-day practices and beliefs into perspective explaining why the business owner or practitioner chooses to […]
Follow us online!