“Reading fiction, it seems, could be a way to break old habits and unlock more effective, empathetic marketing,” Carina Rampell of the Content Marketing Institute observes, quoting William Faulkner. (Good news for me; since the pandemic stay-at-home thing began, I’ve worked my way through some 18 different novels!) Like all writers, marketers have a lot […]
No surprise – a special research study conducted for the Journal of Financial Planning on ways planners communicate with clients showed that, in most categories, more communication is better. But exactly what kinds of communication matter most? As Evan Beach, CFP® reports in the article, several different types of communication were examined: 1. Educational pieces […]
How you communicate can serve to eliminate, decrease, or exacerbate panic experienced within yourself, your family, your team, and your clients,” asserts financial psychologist William Marty Martin, writing in the Journal of Financial Planning. “Words have the power of providing comfort, or generating panic, or even helplessness,” Martin adds. Just as financial planners use words […]
One of the points Carol Tice lists in comparing blog posts to articles is that blog posts are “built around SEO keywords”. Does blogging help SEO? To be sure. Kristen Hicks of HostGator lists six reasons why: Blogging keeps your website fresh and current. A blog keeps people on your website for longer. Blogging […]
Informational blogging and academic writing – is there a difference? It depends, observes blogger Yvonne McQuarrrie in Quora. “Blogs have a specific circle of readers, ‘your fellows’, ”McQuarrie says. “You can communicate with them like friends.” An academic paper, on the other hand, she adds, will be read by someone in the context of an […]
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