The Indianapolis Star headline read: “GOP hopefuls look for edge in crowded 5th”, alluding to the long slate of candidates in Indiana’s 5th congressional district. As a corporate blog writing coach, I couldn’t help seeing a parallel. As blog marketers, we’re seeking that “edge” in the competitive world of online marketing. I paid close attention […]
“When you’re writing to attract customers, what you’re really doing is persuading them to choose you over someone else,” writes Amy Pennza of the Content Factory. “People tend to take action when they’re presented with facts, not assertions,” she adds. At Say It For You, we know that, when searchers arrive at your blog, they […]
There are four types of omelets, Course Hero explains: American style, French Style, Frittata, and Souffle. Interesting information, I thought, but Upfront Magazine’s article “Good Eggs: 5 Ways With Omelets” is a better example for my blog content writers. Why? The Upfront piece went beyond providing information to readers, offering ways they can put that […]
If I’ve said it once, I’ve said it dozens of times in this Say It For You blog – blogs are not ads. Still, always on the prowl for good ideas, I happened upon a full page ad (for sleep chairs, of all things!) that could actually serve as a model for us blog content […]
In “Stage a Home That Sells”, AARP’s Upfront/LIVE magazine is talking about appealing to young couples when selling real estate, but what I noticed is that three of the recommendations listed under “What Buyers Want” are made to order for blog content writers, no matter what the product or service we’re marketing: “Buyers want a […]
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