We business blog content writers, always on the prowl for novel ways to present information to online readers, often rely on memory hooks; I like to call them “sticky words”. About a year ago in my Say It For You blog, I had talked about weight loss company GOLO’s TV commercial (“GO LOse weight., GO […]
In the Complete Middle School Study Guide, students are asked to read a story by Joshua Slocum called “Sailing Along Around the World”, and then to choose ONE piece of evidence, from the story which makes Samblich seem most generous: Samblich was greatly interested in my voyage, and after giving me the tacks he put […]
At Say it For You, we’re keenly aware that positioning a client in the market is all about using words and images to carve out a spot for them, over time, in the competitive landscape. Does continually providing fresh, new content in a company’s or a practice’s marketing blog accomplish differentiation in the mind of […]
Contrast is critical to holding an audience’s attention, Nancy Duarte advises professional speakers in her book Resonate. To demonstrate that point, Duarte points to California Institute of Technology physics professor Richard Feynman. In teaching, Duarte explains, Feynman moves back and forth between fact (mathematics) and context (history). In blog content writing, with the goal being […]
“Every 55 seconds someone in the US develops the disease,” Jason Abady, community engagement manager for the Central Ohio Alzheimer’s Association, let our audience know. In fact, I thought later, Abady had used this one simple but startling statistic to engage his audience. Abady’s presentation confirmed a long-held belief of mine: nothing speaks quite as […]
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