“The BRAN analysis is a tool that you can use when faced with making a decision,” Dr. Sara Wickham explains in What’s Right For Me?: Making decisions in pregnancy and childbirth. BRAN consists of four areas: B = What are the benefits? R = What are the risks? A = What are the alternatives? N […]
As a blog content writer, I’m always fascinated by what makes certain word combinations used in advertising pack such tremendous marketing power, while others come across as mere “slogans”. Years ago, a presentation by humorist Dick Wolfsie provided a clue. In order for a joke to be funny, he said, the person listening to or […]
Will blog marketing “close” deals in the same way as face-to-face encounters between prospects and sales professionals? The answer is obviously “no”. This week’s Say It For You posts are devoted to the topic of blog marketing and its place in the overall sales process. In the book Close the Deal, authors Sam Deep and […]
“Sales professionals are expected to generate the best possible win rates for their effort,” explains Adam Wiggins in a Hubspot blog post. Choosing the right phrases to seal a deal is crucial, because the close is “the final verdict determining whether or not your efforts will amount to anything at all.” Wiggins reviews seven close […]
Readers first meet both J.M. Barrie’s character Peter Pan and Charles Dickens’ Oliver Twist in bedrooms, we’re reminded in Everything You Need to Ace English Language Arts in One Big Fat Notebook. But of course these two texts tell very different stories, because each author wants to emphasize different things. Life is peaceful and […]
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