This week’s Say It For You blog posts feature more helpful advice based on Brant Pinvidic’s powerful little book The 3-Minute Rule…. You need bullet points to accentuate the point, not make it for you, observes TV producer and sales coach Brant Pinvidic. You don’t need full sentences, either, he says – the […]
This week’s Say It For You blog posts are based on Brant Pinvidic’s powerful little book The 3-Minute Rule…. The A part of a WHAC presentation (Are you sure?) has a very important job to do – answering the questions that are on readers’ minds about the validity of your claims, Brant Pinvidic teaches. In […]
Write less,” advises Seth Godin in the preface to his book The Dip. Now Brant Pindvidic, in his book The 3-Minute Rule, tells us to “say less to get more from any pitch or presentation”. At Say It For You, I teach the principle of “reading around”, emphasizing the point that business bloggers are going […]
“This book is really short,” writes Seth Godin in the acknowledgments section of The Dip. This is something he’s learned from his readers, he says – Write less. “Seth Godin,” the book jacket explains, is one of the most popular business bloggers in the world. “While Godin doesn’t claim to have all the answers, […]
“It’s okay to quit sometimes,” observes Seth Godin in his book the Dip, and, he assures readers, quitters do win. But quitting doesn’t mean giving up and abandoning your long-term strategy, only quitting the tactics that aren’t working. In fact, Godin admits, most people do quit. Problem is, he observes, they don’t quit successfully […]
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