Today’s guest blog post was contributed by Certified Business Coach Andrew Valley of Westerfield, Ohio. With over 40 years of experience managing businesses and team, Valley has a proven track record of growing sales and profits. The ActionCoach may be contacted at andrewvalley@actioncoach.com or by phone at 614 746 5969. Don’t tell them what you […]
“Ultimately, your company profile matters. It can intrigue a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors,” Caroline Forsey writes. Forsey uses the Starbucks company profile as an example, incorporating the company’s mission, background story, products, and even folklore regarding its […]
I’ve always been a puzzle book junkie, and one of my favorite puzzle types is the Quotefall. The other day, after solving one of the puzzles, I realized the puzzle creator must know something about business blogging… The secret of good writing is to say an old thing in a new way or a new […]
My realtor friend Steve Rupp sent me a piece with the following story about Steve Jobs…. After purchasing computer manufacturer Pixar, Jobs relocated the company to an abandoned factory, re-organizing the physical structure with offices and workspaces around a large, central atrium. Under this new (at the time) very unusual arrangement, the mailboxes, meeting […]
“What we’re marketing is Y-O-U”,” career strategist Diane Wingerter reminds clients, subjecting their personal profiles to her “’red pen review”: It’s a mistake to introduce yourself to a prospective customer or employer with a laundry list of all the things you do, she teaches . In order to focus on how you want the reader […]
Follow us online!