Selling anything – whether yourself via a job interview or a product or service via a blog post requires an understanding of what your customer (or employer) needs.
Writing in first person lends authenticity and impact to blog content. On the other hand, there is a place for second and third person pronouns, depending on the type of content.
Helpful hint blog writing means offering readily-used pieces of information and actionable tips
“This year, consider closing the gap between your actions and objectives,” writes Chip Munn in financialplanning.com. Harking back to Abe Lincoln (who reportedly said that if he had six hours to chop down a tree, he’d spend five of those hours sharpening his axe), Munn believes it’s time for financial advisors to follow that advice […]
A note from my newspaper carriers introducing themselves, saying “We really appreciate you” served as a reminder of “introducing yourself” in your blog, reminding readers of the people behind the business or practice.
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