Laws of Likability for Bloggers
Michele Tillis Lederman teaches 11 “laws of likability”. Her insights apply to blog marketing and content writing.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
Blogging Lessons From the Courtroom
Trey Goudy book about persuasion is based on his experience as a prosecutor, but many of the lessons are perfect for blog content writers.
Readers Remember Helpful Hints
Offering helpful hints is a way to be remembered. The “logo” has to be high enough to be seen….
How to Hug Customers in Your Blog
“It’s not location, location, location,’ Jack Mitchell writes in Hug Your Customers. “It’s service, service, service.” Sure, a decent location with reasonable traffic, convenient to get to, and more than adequate parking – will do just fine if you learn to ‘hug” your customers. Personalized attention to customers is the proven way to achieve sales […]
Blog Reader Checklist
One way to lead readers to your Unique Selling Proposition is through a checklist of things to look for when they are shopping for the most satisfying solutions for their own problems.
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