All business owners and professional practitioners have something t sell. But sometimes, the marketing and advertising skips over the all-important convenience factor….
Effective blogging is about contrasts – contrast emotional and analytical content, product and service deifferentiation, befores and afters.
Writing yourself a rejection letter – or blog post – reveals soft spots in what you’re presenting.
“Most of us were taught in childhood the so-called golden rule,” Garrison Klueck writes in this month’s MENSA Bulletin. The basic directive, he reminds us, is to “do unto others what you would have them do unto you”. What could possibly go wrong with that easy-to-grasp call to altruism and empathy, Klueck asks? Where’s the […]
Two pieces of advice about choosing an outfit to wear to a job interview are very apropos for blog content writers preparing to “meet” target readers who click on their blog. In both cases, there are several ways to make a good impression….
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