Analogies Help Information Resonate With Readers
Analogies can be used as teaching tools in blogging for business.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
In Blogging – the Devil is in the Details
“Whether you’re measuring engagement in terms of blog comments, social media interaction, or a combination of metrics,” James Parson opines in contentpowered.com, “ there’s one universal constant. You want more engagement.” Engagement facts, Parson thinks, are some of the most interesting, because analytics reveal that details as seemingly insignificant as the placement of […]
It’s Easier to Buy Perfume Than Blog
Is it graphophobia that accounts for the many blogs that are neglected? Business owners now that blogging is important for getting indexed by searcch engines and found by readers, yet they contribute to “neglected blog syndrome.”
Blog the Half Empty Along With the Half Full
In blogging for business, embrace both the half empty and the half full approach to the “glass:. In blogging, that metaphor can symbolize sharing failures and struggles in the company’s history. It can also represent the importance of anticipating – and answering – blog readers’ negative assumption questions.
Slogans and Blogs – Sisters Under the Skin?
Blog content writers can take tips from corporate slogans, which impart positive feelings about a brand and reflect its values.
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