Flea Market Home & Living wasn’t the only home decorating magazine I browsed (see Tuesday’s post) in the course of “reading around” to get fresh blog marketing ideas and inspiration. Paging through Modern Home, I couldn’t help but be amused by the clever, “cutesy” article titles: Starting Fresh Sofa, So Good (go ahead, say it […]
We need to update the definition of the word “personalize”, Stu Heinecke insists in his book Get the Meeting. Why? To differentiate between the two forms “wide” and “deep”. Wide personalization, Heinecke explains, applies readily available data across an audience, while deep personalization applies individualized research findings to produce unique outreach elements, one by one. […]
While some professional writers choose to get paid by word count, a longer blog post is’t necessarily a better one. Experts differ on how, why, and how many….
The Fred Factor refers to personalized, committed customer service.
First time blog visitors who have a good visitor experience or more likely to become buyers.
4 Cs – clarity, connection, candor, and commitment are important in running virtual meetings – and in writing effective bog content.
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