With Business Blogging, “Owned” Leads to “Earned”
Digital srategies used for inbound marketing are divided into three categories: owned,, earned, and paid.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
Blue Man Group as a Model for Blog Content Writers
For blog marketers, there are valuable lessons to be learned from the business model of the Blue Man Group.
Blogging the Way things Used to Be
Comparing one’s own products and services with that of competitors is passe. Better to compare the way your products and services are today as compared with years past is much more fruitful and trust-engendering a process.
Yips and She-Cessioning for Blog Content Writers
Using new phraseology in blog posts to capture a mood or a concept helps readers sit up and take nice of your content.
For Humor and Allusions in Blogs, Make Sure Readers Don’t “Huh?”
Michael Strecker’s book for new comics illustrates the point that humor and cultural allusions must be understood to be appreciated.. Make sure you know your target readers – their generation and cultural awareness, and education level, before inserting cultural allusions in the blog.
Follow us online!