“This book is as messy as life,” writes Matt Haig in the intro to The Comfort Book . The book has short chapters and longer ones. It has lists and quotes and case studies and even an occasional recipe. It has moments of inspiration taken from movies, quantum physics, and ancient religions, Haig says. […]
“The Federal Government’s writing must be in plain language/ By using plan language, we send a clear message abut what the government is doing, what it requires, and what services it offers. Plain language saves the Government and the private sector time, effort, and money.” […]
In Tuesday’s Say It For You post we saw how a request from a diner to a waitress elicited the wrong response. In blogging, failing to consider your target readers can result in eliciting a reaction to your blog that is not quite what you’d hoped… Incorporating humor in a blog is especially tricky. “Know […]
For blog content writers, there’s a moral to the following humorous anecdote I found in Readers Digest: Eating breakfast at a diner, a man who had a cup of coffee but no spoon called out to the waitress, “Excuse me, but this coffee is too hot to stir with my […]
This week my Mensa Bulletin is sparking some thoughts about content and content marketing. In “Politics Aside”, Editor Chip Taulbee explains that, while the Mensa organization itself strives to be apolitical, it’s perfectly OK for any Mensan to express his or her own political views. The important thing when writing about any topic, Taulbee stresses, is […]
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