Content creators can use Dan Roam’s advice to presenters to structure their reports using three “buckets” andtake
When viewing statistics, it’s important not to “cherry-pick”, but to offer a “long view” that honestly portrsys the product or service we are marketing.
In the field of finance, Home bias refers to investors’ tendency to buy U.S. stocks and avoid foreign-based stocks. In content marketing, it’s important to overcome readers’ reluctance to try something new.
Whitney Hill advises novelists and story writers to “mine what they know themselves”. Here’s how that applies to content marketing……
This guest post discusses the value of case studies and testimonials in content marketing…..
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