In the book Stop Hiring Losers, Minesh and Baxi devote an entire chapter to a list of interview questions employers should pose to job candidates. “Why are you leaving your current job?”, for example, is designed to identify past problems a candidate might carry over into a new job. On the positive side, that question […]
They aren’t really the same as your product or service, but it’s important to analyze how your product or service compares to them, Jeanette McMcMurtry reminds entrepreneurs in Marketing for Dummies, referring to functional alternatives. What are functional alternatives? Let’s face it – there are products and services out there that aren’t exactly like the […]
“Set the hook with great beginnings,” Sharon Short teaches in Writer’s Digest. Standard pieces of advice include: Immediately grab attention Don’t start with description – especially weather! Don’t jump right into dialogue or action Take some pressure off yourself, Short advises writers – openings will emerge when the theme of the project […]
“You can always get attention by being the loudest in the room,” admits Meredith Fineman in her book Brag Better, but being loud while lacking strategy will do more harm than good. There are ways to get remembered, Fineman teaches, by describing your personal brand in ways that earn respect and recognition. True showmanship, she […]
Inviting “thought competitors” to air their point of view on your blog can help readers understand your point of view.
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