Network marketers who ask themselves the question “Who do I talk to next now that my original list of names has run out?” might find answers in Bob Burg’s The Last Prospecting Guide You’ll Ever Need: Direct Sales Edition. While Berg discusses salespeople’s face-to-face and telephone encounters with their prospects, blog content writers can […]
“What will I tell my friends?” “Why will I tell them?” It’s never the case that people will tell their friends about you and the products and services you offer just because you want them to, or because you asked them to, Seth Godin points out in This is Marketing. Please-give-me-a-favorable-review-on-Yelp isn’t how it really […]
“Instead of selfish mass marketing, effective marketing now relies on sympathy and service,” Seth Godin posits in the book This is Marketing. What marketing is, the author explains. “the generous act of helping someone solve a problem. Their problem.” “Getting discovered”, “getting found”, and “getting the word out” are no longer the first things to […]
You wouldn’t imagine consulting the Farmer’s Almanac for tips on blogging for business, but, hey, ideas are everywhere, as we assure readers of Say It For You. In fact, the two articles “7 Ways to Water Wisely” and “8 Top Water-Saving Tips” might serve as perfect models for what I call “advice-column blogging”. Both these […]
Should blog titles make clear what the content contains, or is it better to s be enigmmatic so as to arouse curiosity?
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