“What will I tell my friends?” “Why will I tell them?” It’s never the case that people will tell their friends about you and the products and services you offer just because you want them to, or because you asked them to, Seth Godin points out in This is Marketing. Please-give-me-a-favorable-review-on-Yelp isn’t how it really […]
“Instead of selfish mass marketing, effective marketing now relies on sympathy and service,” Seth Godin posits in the book This is Marketing. What marketing is, the author explains. “the generous act of helping someone solve a problem. Their problem.” “Getting discovered”, “getting found”, and “getting the word out” are no longer the first things to […]
You wouldn’t imagine consulting the Farmer’s Almanac for tips on blogging for business, but, hey, ideas are everywhere, as we assure readers of Say It For You. In fact, the two articles “7 Ways to Water Wisely” and “8 Top Water-Saving Tips” might serve as perfect models for what I call “advice-column blogging”. Both these […]
Should blog titles make clear what the content contains, or is it better to s be enigmmatic so as to arouse curiosity?
In planning your novel, Moriah Richards advises authors in Writer’s Digest, knowing the broad strokes of history will help you determine what details to include in your story: What’s the worst disaster these people ever faced? Are they afraid of that happening again? What would they do to prevent it from happening? Is there […]
Follow us online!