Entries by Rhoda Israelov

Helping Readers Organize Their Perceptiions

Helping readers organize their perceptions of your industry and of the services and products you offer is one of the core functions of blog marketing. An article in Forbes, “5 Cybersecurity Strategies for a Riskier World“, is an excellent model of how to present information in a well-organized, easy-to-digest format. For each imperative, a statistic […]

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Tidbits Add Interest and Strengthen Your Slant

    In this week’s Say It For You blog, I am focusing on fascinating knowledge tidbits from The Book of Bizarre Truths.  Including  interesting snippets of knowledge in blog content not only serves as an attention getter,  but can actually strengthen your “slant” on the topic your want to discuss with your readers. In […]

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Using the Bizarre to make Things Plain

  Did you know? The first step on the moon by astronaut Neil Armstrong was with his left foot, The Book of Bizarre Truths reveals. . In corporate blogging training sessions, I often recommend including interesting tidbits of information on topics related to your business (or, if you’re a freelance blog content writer, tidbits related […]

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