Telling stories about the history of your business, your products, and the uses of those products is a way to engage readers.
Content writing success is based on how you make readers feel – engaged, appreciated, connected.
A Readers’ Digest approach involves collating materials from other sources to enrich your message.
A review of different ideas about the ideal length of online marketing pieces, and the various factors that play into the decision.
To hear Ran Walker of Writer’s Digest tell it, our content writing would be much more effective when couched in second person. With first person writing, Walker observes, the reader is passive; with second person, the reader is an active participant in the story. With “you” writing, the reader can be either a character […]
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