Entries by Rhoda Israelov

Your First Job is to Communicate a Beautiful Idea

  “Caught up in the difficulty of mystifying, magicians often forget that the first job of any artist is to communicate a beautiful idea,” is a quote from Raymond Joseph Teller in Joshua Jay’s book How Magicians Think. One idea that audiences find irresistibly beautiful is that they are being given access to “secret”, or […]

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Ampersands OK in Blog Titles, But Not in Content

  “Use and, not ampersands, in business writing, even for emails. It is more professional,” Mary Morel advises in onlinewritintraining.com. Ampersands are for titles, signage, and where they are part of an organization’s branding, she adds. Historical trivia bit – The ampersand was once the 27th letter of the alphabet In the early 18th century. […]

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