Since the 1980s, Daniel Pink lets us know in his book To Sell is Human: the Surprising Truth About Moving Others, psychologists have used the E test to measure “perspective-taking”. Asked to, with the index finger of their dominant hand, draw the letter E on their own forehead, some will draw the letter “backwards” […]
This week’s Say It For You two blog posts are inspired by the 2023 Almanac for Farmers & City Folk….. From the fascinating article “Shed Meds”, I learned that “sheds”, or deer antlers, are used for making not only buttons, lamps, knife handles, and dog chews, but are in world-wide demand for use in […]
A humorous little poem in the 2023 Almanac for Farmers & City Folk is a good example of the challenge we blog content writers face in trying to get readers to take action: The strain of work has zapped my zest; The doctor says I must have rest; He ordered me to get away […]
This week’s Say It For You blog posts are based on guidance offered by Jeanette Maw McMurtry in her book Marketing for Dummies….. As tools for planning how to best market any product or service, marketing maven Jeanne Maw McMurtry recommends using an ESP grid. Since most brands market to more than one segment, […]
Hormones affect choice, Jeanette Maw McMurtry explains in Marketing for Dummies. Neurotransmitters affect the actions we take related to finding joy and avoiding fear and pain. Dopamine makes us feel infallible and euphoric. Oxytocin gives us a feeling of connection and validation. Cortisol makes us feel threatened and fearful. Serotonin makes us feel calm […]
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