In a Say It For You blog post last week, I mentioned the ongoing debate about the use of the two pronouns “you” and “we” in marketing messages. While many respondents to a Corporate Visions survey had said they used we-phrasing deliberately to position themselves as trusted partners with their customers, a set of experiments […]
In using the pronoun “we” in blog posts, I asserted in a recent newsletter, we keep the blog conversational rather than academic-sounding or overly sales-ey. That isn’t pompous, I wrote – “it just works”. My point was that in conversing with readers through blog content writing, using “we” calls attention to the real people […]
Putting words into someone’s mouth is generally a bad thing, merriam-webster.com explains, because it suggests that person said or meant something that he or she did not actually say or mean. When it comes to blog marketing, though, putting questions into someone’s mind might be a very good thing for all concerned, we’ve discovered […]
I always enjoy receiving my copy of The Zulu Group’s Home News from realtor friend Steve Rupp. This month, I thought the article “What Does that Mean” would have particular relevance for blog content writers The following three explanations were taken from Jeff Rovin’s book The Unbelievable Truth,,, Pulling the wool over someone’s eyes…In […]
Boy, those Harvard Business Review guys sure know how to put things into perspective… I learned that minimum wage employees in Venezuela would need to work 7,063 hours (in other words, more than three years) to buy an iPhone 13. (Here in good ole’ USA, you’d need to work a mere 114 hours to afford […]
Follow us online!