Entries by Rhoda Israelov

Sharing the “We” in Blogging for Business

In a Say It For You blog post last week, I mentioned the ongoing debate about the use of the two pronouns “you” and “we” in marketing messages. While many respondents to a Corporate Visions survey had said they used we-phrasing deliberately to position themselves as trusted partners with their customers, a set of experiments […]

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Not That “We”, This “We” in Blogging for Business

  In using the pronoun “we” in blog posts, I asserted in a recent newsletter, we keep the blog conversational rather than academic-sounding or overly sales-ey. That isn’t pompous, I wrote – “it just works”. My point was that in conversing with readers through blog content writing, using “we” calls attention to the real people […]

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Putting Questions in Readers’ Mouths

  Putting words into someone’s mouth is generally a bad thing, merriam-webster.com explains, because it suggests that person said or meant something that he or she did not actually say or mean. When it comes to blog marketing, though, putting questions into someone’s mind might be a very good thing for all concerned, we’ve discovered […]

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Telling Them What It Means

  I always enjoy receiving my copy of The Zulu Group’s Home News from realtor friend Steve Rupp. This month, I thought the article “What Does that Mean” would have particular relevance for blog content writers The following three explanations were taken from Jeff Rovin’s book The Unbelievable Truth,,, Pulling the wool over someone’s eyes…In […]

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