“I photograph weddings, but I am not a wedding photographer.,” asserts Marty Moran, owner of Whitehot Headshot. “I photograph headshots, but I am not in the headshot business,” he adds. “I am a relationship builder, strengthening my tribe as I help others strengthen theirs. Give them quality and support, and they will make return visits,” […]
This is the fourth in a series of Say It For You blog posts in which I’m sharing valuable content writing tips from current magazine issues… In this month’s issue of Mystery Scene, Linda Castello writes, “I became obsessed with learning about the Amish.” Castello, author of 14 mystery books about the Amish, has […]
Again, in this week’s Say It For You blog posts, I’m sharing valuable content writing tips from current magazine issues. Reading through the September 2022 Inc. Magazine, I was struck by the effectiveness of the “How I….” series of business leader stories: how I persuaded my mom and dad to let me run our […]
In this week’s and next week’s Say It For You blog posts, I’m sharing valuable content writing tips from current magazine issues. In this month’s Good Housekeeping magazine, Stefani Sassos talks about foods that are best for fighting fatigue. Rather than merely listing nutritious foods, though, Sassos organized the material in “instead of” […]
Helping readers organize their perceptions of your industry and of the services and products you offer is one of the core functions of blog marketing. An article in Forbes, “5 Cybersecurity Strategies for a Riskier World“, is an excellent model of how to present information in a well-organized, easy-to-digest format. For each imperative, a statistic […]
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