Entries by Rhoda Israelov

Creating Hormonal Blog Content

  Hormones affect choice, Jeanette Maw McMurtry explains in Marketing for Dummies. Neurotransmitters affect the actions we take related to finding joy and avoiding fear and pain. Dopamine makes us feel infallible and euphoric. Oxytocin gives us a feeling of connection and validation. Cortisol makes us feel threatened and fearful. Serotonin makes us feel calm […]

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Master Chefs and Master Content Writers Stay Up on Current Things

  After winning the “Beat Bobby Flay” cooking competition in 2017, Indianapolis restaurateur Steve Oakley explained that what keeps him inspired after twenty years in the restaurant business is – reading a lot. Looking at a book is inspirational to him, along with “just talking with customers about experiences they have”, Oakley explains. Dean Sample, […]

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