Author Archive for: Rhoda Israelov

This author has not written his bio yet.
But we are proud to say that Rhoda Israelov contributed 2004 entries already.

Emotion Has Everything To Do With It

Marketing is a data-driven field, but it’s human insight and emotion that is at the heart of successful content.

In reaction to Ryan Law’s piece “The Four Forces of Bad Content”, this post discusses the proper use of statistics to emphasize urgency of action.

Today’s post was composed in reaction to Ryan Law’s piece on “The Four Forces of Bad Content”, specifically regarding his remarks on Calls to Action.

Does professional jargon have a place in content marketing? Yes and no…..

This guest post follows up on the question of how one “listens” to prospects when the communication is online.