Ghost writers have been used by celebrities and public figures for hundreds of years now. What you find today is that, in some cases, a book ghostwriter’s name is actually listed. The name might be labeled “a contributor”, or “as told to”, or even as “research assistant”. Most of the time, though, the ghost writer’s […]
We ghost bloggers are fairly new to the business scene, but, as I’ve mentioned in earlier “Say It For You” pieces, ghostwriting has a very, very long history. U.S. presidential speechwriters are one of the better-known examples, starting with the story I told about George Washington using Jefferson and Hamilton to craft his speeches. I […]
As a business owner, you’re always looking for ways to introduce what you have to offer to new customers of the right kind (the kind that have a need for and who will appreciate your services and products). That’s exactly what having a corporate blog is designed to do. Through the search engine optimization process, […]
A professional writer myself, I derive special pleasure out of a nicely turned phrase, a “word tidbit”, if you will. And, while driving to an appointment with one of my clients the other day, I caught a really nice word tidbit on the radio. The station was offering a New York Times news story about […]
As I explained in my last “Say It For You” blog, I’m part of a small, elite group of specialty writers for hire as part of a business’ marketing plan. The goal – “win the search” by moving the client’s business listing higher on Google (or Yahoo or MSN). While reasons for using ghostwriters include […]
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