I can’t believe how far back ghostwriting goes – who knew? We’re all used to today’s celebrities, CEO’s, and public figures who can’t spare the time to write their own books or speeches, and who hire ghostwriters. (In fact, publishing companies sometimes purposely associate a book with a well known person to make it more […]
In an earlier blog, I shared with you a very practical “no-no” about trade show booths: Don’t use a table as a barrier between you and the customer. I related that advice to your business blog and how to make it inviting. Here’s another valuable trade show tip I picked up from business event marketing […]
Ghost writers have been used by celebrities and public figures for hundreds of years now. What you find today is that, in some cases, a book ghostwriter’s name is actually listed. The name might be labeled “a contributor”, or “as told to”, or even as “research assistant”. Most of the time, though, the ghost writer’s […]
We ghost bloggers are fairly new to the business scene, but, as I’ve mentioned in earlier “Say It For You” pieces, ghostwriting has a very, very long history. U.S. presidential speechwriters are one of the better-known examples, starting with the story I told about George Washington using Jefferson and Hamilton to craft his speeches. I […]
As a business owner, you’re always looking for ways to introduce what you have to offer to new customers of the right kind (the kind that have a need for and who will appreciate your services and products). That’s exactly what having a corporate blog is designed to do. Through the search engine optimization process, […]
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