Can a small business, serving a niche market, benefit from having its own blog? You betcha. According to Chris Anderson, Internet marketing is absolutely different from anything that came before it. Anderson coined a phrase for blogging and other forms of digital marketing – The Long Tail. Originally the idea applied to the selling of […]
The Home Economics section in the Indianapolis Star a couple of weeks ago offered the welcome news that "Just because a dish is basic – or better yet – easy and affordable, doesn't mean it can't be fabulous." The Star went on to offer a list of 13 ways to cut energy costs. How-to lists, […]
As I drove home after a downtown meeting the other day, my eye was caught by four words on a billboard. My first thought was that someone had designed the perfect ad for my ghostblogging business. But, no, it turned out to be a billboard ad for Indiana University: “More brain, less drain.” Talk about […]
Dancing’s my favorite of pastimes, but now, Dancing With the Stars – (the sheer power of it – viewers’ eyes glued to the TV, cell phones in hand, dialing the local Arthur Murray for lessons) – that’s what I call dance marketing-with-machismo! Alas, I wasn’t invited to strut my steps on ABC, but I am […]
As of a few weeks ago, at least twenty major U.S. art museums were without directors. Newsweek commented on just how difficult it is to fill these positions with anywhere near perfect candidates. The magazine’s “Help Wanted: Museum Boss” article talked about some of the challenges of running a modern museum – dealing with huge […]
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