As a business ghost blogger for hire, I take an interest, not only in the work of colleagues in that small but growing profession, but also in the doings of “ghosts” in other fields. Take country music, for example (being a square dancer these many years has bred in me a love for country tunes). The relative […]
Leafing through Southwest Airlines’ Spirit magazine during a recent flight, I came upon a “How To” feature by Harlem Globetrotters veteran Kevin Daley. (I stopped to read that page in detail, recalling our family tradition, years back, of taking the kids to see the Globetrotters on Thanksgiving Day.) “Special K” Daley was instructing readers on how […]
Alan Alda, as he’d be the first to admit, never went to medical school (although he did address the 1979 commencement at Harvard Medical School). But as Hawkeye on M.A.S.H., Alda helped millions of viewers understand the crucially important role medics play in wartime. Pat Dempsey, playing Grey’s Anatomy’s Doctor Derek Shepherd, at least has […]
As a professional writer, I derive pleasure out of a nicely turned phrase, a “word tidbit”, if you will. In an earlier blog, I shared one nice tidbit used by The New York Times to report on high food prices. Then, just the other day, I read another really great word tidbit in the Journal […]
I’m fond of thinking of ghost blogging as an art, but, truth be told, there’s quite a bit of science to it as well. Part of the science has to do with targeting an audience. By that I mean your blog can’t be all things to all people, any more than your business can be […]
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