I’m fond of thinking of ghost blogging as an art, but, truth be told, there’s quite a bit of science to it as well. Part of the science has to do with targeting an audience. By that I mean your blog can’t be all things to all people, any more than your business can be […]
As a ghost blogger, I’m always alert for interesting ways in which words are used. Leafing through my program book at the symphony concert, I noticed an ad for Arts Trust license plates. You’ve no doubt seen these specialty plates that can be ordered through the Bureau of Motor Vehicles. The extra fee you pay […]
When it comes to spelling, we Americans appear to fall into four camps. First we have the functionally illiterate (around 30 million of us) who lack basic writing skills, with spelling being the least of the problems. At the opposite end we have the reformers, the ones lobbying Congress to simplify English spelling. (At spelling […]
In an earlier blog, ” From Meat To Mustard”, I explained that as a professional writer, I take pleasure in nicely turned phrases. Since words are the tools of my trade as a ghost blogger, I’m a bit more aware than the average Jill of how writers and speakers use words. So, whether I’m reading […]
Talk about traffic congestion – you wouldn’t believe how many folks are venturing into the blogosphere. Millions of people are putting ideas and information out on the World Wide Web, often just to share knowledge and give others the benefit of their opinions. But if you’re a business owner, you’re probably using your blog as […]
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