This is the season when I spend time at the Indiana State Fair. It was interesting reading, in the Indianapolis Business Journal, details of an interview with the Fair’s executive director Cindy Hoye. Hoye talked about the different ways the fair brings in revenue, everything from corporate sponsorship (think Clarian Health) to naming rights for […]
Where there’s little space and little money for redeveloping urban areas, pocket parks provide a welcome solution. Small green areas with benches for sitting and swings and slides for kids, pocket parks help unify as well as beautify neighborhoods. These mini-parks are part of the Central Indiana Community Foundation’s Keep Indianapolis Beautiful initiative, a wonderful […]
The past couple of weeks provided proof of something I’ve been saying about blogging. In today’s Internet-based shopping-and-searching business world, it’s simply not good enough to hand out stuff. Businesses have handed out and sent out stuff for decades – flyers, brochures, letters to customers and prospects. All of this is one-way communication. Today, the […]
The Journal of Financial Planning warns that financial success can get lost in translation. An AARP Financial survey showed many Americans complain that financial service professionals use too much jargon, even more so than mechanics or doctors. Worse, many people expressed the thought their advisers use jargon on purpose, to distract consumers’ attention from investment […]
Talk about an ironic turn of events – blogging is turning out to be such a healthy marketing tool that hospitals are inviting blogs to check themselves in! Community Health Network’s new SharingSites (www.ecommunity.com/sharing site) allows patients to create their own blogs to tell family and friends about a newborn or keep them up to […]
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