“A writer writes, always.,” says the grand-prize winner of the Writer’s 500-word essay contest Michelle Y. Green. She doesn’t have to be at her keyboard or scribbling in a journal to write, she explains, because simply being curious and paying attention to details are any writer’s greatest tools. In fact, several of Michelle Green’s […]
Tidbits of information can turn into content marketing treasure, we’ve learned over the years at Say It For You. Did-you-know content “teasers” not only spark interest when used in blog post titles, but can be used to describe your way of doing business, clarify the way one of your products works, or explain why one of […]
Sales people who upsell and cross-sell say doing that adds up to 30% to their revenue, Sophia Bernazzani of Hubspot relates. Cross-selling, she explains, encourages the purchase of an “extra” in conjunction with the primary product, while up-selling offers an upgraded version of the product a prospect has just agreed to purchase. This very wisdom […]
“To position yourself as the guide for your customer needs,” says Donald Miller in Marketing Made Simple, ” you need to express empathy and demonstrate authority. Together, empathy and authority make a powerful one-two punch, while, Miller cautions, “empathy without authority falls flat, as does authority without empathy.” On a website, Miller suggests, there […]
At a recent Drive Indy event, executive coach Ellen Dunnigan emphasized the mantra “Intentionality is the hallmark of influence”. Keeping in mind the formula P+A=MA (purpose + Audience = My Actions), before entering a room or beginning an encounter, you must predict, Dunnigan advises, how they are likely to react to […]
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