A month ago, a building began to sing. “Playing the Building” is a project that, this summer, is turning a New York City landmark building into an interactive keyboard. Rock singer and artist David Byrne wired an antique organ to a few dozen spots throughout the building, so that visitors can stop in (free of […]
As a professional ghost blogger, I’ve come to realize, I’m actually part of a big trend. It could almost be considered a movement, the Movement Towards Delegating and Relegating. In the case of blogs, a ghost blogger develops materials for businesses. The owners of those businesses need to use their time making and selling products […]
Some years ago, I read about an experiment having to do with people’s attention and the way in which that attention is engaged. The subjects of the study were people (several hundred of them) who drove the same route every day to work and back, passing a giant billboard advertising new cars. When questioned, almost […]
High-end residential complexes offer their services, as do all the best hotels. Concierges help with everything from setting salon appointments, arranging luggage pickup from hotel rooms, booking tours, and offering sightseeing tips. Personal concierges are the fastest-growing subset of the breed, running errands for people with little spare time (or for those who prefer to […]
One good rule of thumb about business blogging is to narrow down the target audience. To be an effective marketing tool for your business, your blog must to be the result of a well-planned strategy aimed at a specific segment of the market. I advise picking one area of focus, rather than trying to tell […]
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