Talk about an ironic turn of events – blogging is turning out to be such a healthy marketing tool that hospitals are inviting blogs to check themselves in! Community Health Network’s new SharingSites (www.ecommunity.com/sharing site) allows patients to create their own blogs to tell family and friends about a newborn or keep them up to […]
Talk about a “sense” for marketing – the June 22nd issue of the Indianapolis Star, in an article about car dealers’ flagging sales, singled out Colussy Chevrolet in Bridgeville, Pennsylvania. Tim Colussy says he uses a box that sends up puffs of “new car” scent as part of his overall plan to entice buyers to […]
James Blunt did it. Used a ghost blogger, I mean (see my earlier blog For Songs Or Blogs, Success Proves The Best Silencer Of Critics). Now his ghost blogger, Amanda Ghost, is busy composing songs for Beyonce and Shakira. David Byrne did it. In fact, Byrne let a building do his singing for him (see […]
Decades ago, just beginning a career in insurance and investments, I had the privilege of hearing the great Zig Ziglar speak about good selling practices. He described selling pots and pans to the nurses at the hospital on New Year’s Eve, right after his wife had borne their first child. Zig ended the presentation with […]
Responding to a broadcast about ex-Pacers basketball star Jermaine O’Neal’s supposedly “trashing” his old team at an introductory news conference with the Toronto Raiders, Indianapolis Star’s Bob Kravits remarks how unfair he considers that report to be. Kravitz points out that O’Neal has been a treasure for our community, spending lots of time and money […]
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